About Booth
Booth is a live audio commentary platform built in Toronto by Booth Interactive Inc. Fans pick a caster calling the game they're already watching and hear the call in sync with their own screen. Anyone can call a game, from an NBA game on national TV to a Friday-night high school game no network covers.
Open Booth: it's freeWho's behind Booth
Booth was founded by Matt Baccarani, Booth's Founder and CEO. Matt is a former Canadian U18 national tennis champion who went on to become one of the top Division I players in the country at Ball State University. As a senior he was named MAC Player of the Year and Ball State Athlete of the Year, and ten years later he was inducted into the Ball State Hall of Fame.
Matt traveled as a coach with Tennis Canada before settling down in Toronto, where he lives with his wife and three kids. Matt runs Moore Park Tennis Club and Thorncliffe Park Tennis Club. He's also a sports parent: he calls his kids' youth games on Booth so family and friends who can't attend the games can listen in.
Booth started in 2025 with two ideas. Anyone who wants to call games should get the chance, without a press pass or a broadcast deal. And every fan should get a choice of who calls the game they're watching.
Why it matters
Picture a high school football game in a town of four thousand, called by a student who knows every kid on the field. No network covers that game. Without Booth, the alternative isn't a worse broadcast. It's silence.
Company facts
- Company
- Booth Interactive Inc.
- Founded
- 2025
- Headquarters
- Toronto, Ontario, Canada
- Founder and CEO
- Matt Baccarani (LinkedIn)
- Product
- Booth, free in any phone or computer browser at boothinteractive.com. No app to download.
- For casters
- Free to join, no application. Casters keep 100% of tips and 90% of subscriptions.
- Pilots and partnerships
- Leagues, schools and broadcasting programs: matt@boothinteractive.com
- Support
- support@boothinteractive.com
- Follow
- X @MuteTheSuits · LinkedIn